Voice & Tone
Write as a thoughtful guide. Use direct, everyday language, welcome questions and explain the next step.
Turn your idea into a lesson.
Write clearly and encourage questions
Fkra sounds clear, encouraging and grounded. The tone changes with the moment; the commitment to useful language does not.
Be specific
Choose a verb the reader can act on. Say what happens next, and let each sentence do one job.
Encourage the learner
Respect the learner's effort. Avoid hype, scolding and claims of effortless mastery.
In practice
A place for your next idea.
Start with one idea. We will help with the next step.
Illustrative example; no data is submitted.Replace setup jargon with a concrete first action. Be welcoming without making a promise the interface cannot keep.
What makes the next step clear?
- A louder claim
- A useful action
Look for the verb that tells the learner what to do next.
Name the next useful step, not a judgment about the learner. Encouragement stays specific to the task.
Your first lesson starts here.
Bring one useful idea. Give it a title and a place to grow.
Illustrative example; no data is submitted.Explain what belongs in the collection and how to add the first item.
Turn your idea into a lesson.
Start with what you know. Shape it into something someone else can use.
Say what a person can do. Remove inflated claims and technical language that does not help the reader.
Compare the wording
Start with one idea. We will help with the next step.
Replace setup jargon with a concrete first action. Be welcoming without making a promise the interface cannot keep.
Rules and source
Clear and curious
Lead with the useful idea. Use short, natural sentences and describe the next step.
Human and confident
Prefer everyday language over jargon. Be precise without sounding absolute. Use fkra.ai consistently in English and فكرة in Arabic.
Do
Start with one idea. We’ll help you shape the next step.
Don’t
Leverage our revolutionary AI ecosystem to maximize outcomes.
Open editable Figma sourceSource pages 25