Logo
The symbol has a triangular footprint, a raised loop, open counters and a detached diagonal tail. Use the current master file.
534 × 547Symbol journey
- ف (right triangle)
Read from right to left. The right triangle begins the geometric reading of ف.
- Dot of ف
Add its dot to complete ف. The two forms keep the shape and spacing of the approved master.
- ك (upper form)
Start at the top of the middle form. Its raised loop and descending stroke suggest ك.
- ر (lower seam)
Follow the seam beneath the middle form. This lower stroke carries the reading of ر.
- ه (filled triangle)
The filled triangle completes the reading of ه. The five shapes now form one mark.
- Pen and geometry
The strokes draw on a broad-edged calligraphy pen, Arabic letterforms and Arabesque geometry. The repeat uses the same native symbol parts.
- Connected knowledge
The forms connect like nodes in a knowledge graph. Their relationships carry the idea across the mark, with a secondary AI reading in the negative space.
- In use
Use the complete signature to sign the message. Keep its curves, proportions and clear space intact.
Select any stage to inspect it. Reduced motion keeps the journey still.
Approved master
The continuous body, right return and tail keep their exact relationship. AI is a secondary discovery in negative space, never inserted lettering. Construction explains optical balance; it is not a redraw recipe.
Body, return and tail
AI is a quiet secondary discovery in the open counter and internal channel. Never add letters to the artwork.
Clear space · at least 1x
xDigital scale checks
Horizontal lockups
Stacked lockup
App icons
In practice
A lesson worth readingIdeas become useful when they connect.
Turn one clear idea into a learning path. Give the next step room to become useful.
Bilingual signature journey
- Anatomy
Both signatures begin with the same Arabic-rooted symbol: ف ك ر ه, read from right to left.
- Connection
Give the symbol and name enough space to read separately. The lockup gap begins at 0.5x–0.75x.
- Signature
Use the supplied English or Arabic signature. Each keeps its own type proportions.
- In use
Choose the signature that matches the page language. Align the surrounding content to its reading direction.
Select any stage to inspect it. Reduced motion keeps the journey still.
A small, quiet signature gives the idea more room. Keep at least 1x around the lockup.
App icon journey
- Anatomy
The app icon carries the complete Arabic-rooted symbol. Preserve the body, right return, dot and lower seam.
- Connection
Keep the supplied placement and 18% side insets. Check the open counters at small sizes.
- Signature
Use an official app-icon asset. Its color and spacing are already set.
- In use
Check the icon at its final size, beside other interface elements.
Select any stage to inspect it. Reduced motion keeps the journey still.
Three approved app surfaces. Keep their supplied placement and 18% side insets; never fill the square with the mark.
Ideas become useful when they connect.
Turn one clear idea into a learning path. Give the next step room to become useful.
The message leads. The intact mark signs off without competing with the headline.
Inspect the signature
24px is the preferred minimum. Use 16px only exceptionally, on a high-contrast surface.
Do
Use Navy on White, Algae or Golden; White on Navy. Preserve proportions and verify small-size legibility.
Don’t
Never stretch, rotate, reconnect the tail, insert literal AI, or add gradients, bevels and shadows.
Rules and source
Protect the geometry
The continuous body, right return and tail keep their exact relationship. AI is a secondary discovery in negative space, never inserted lettering. Construction explains optical balance; it is not a redraw recipe.
Give the idea room
Keep at least 1x clear space, where x is the left counter opening. Prefer a 24px minimum digital width; 16px is exceptional and needs high contrast. Lockup gaps begin at 0.5x–0.75x. App icons keep the supplied placement and 18% side insets.
Do
Use Navy on White, Algae or Golden; White on Navy. Preserve proportions and verify small-size legibility.
Don’t
Never stretch, rotate, reconnect the tail, insert literal AI, or add gradients, bevels and shadows.
Open editable Figma sourceSource pages 4, 5, 6, 7, 8, 9, 14, 15, 34