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Brand

Layout & Spacing

Use shared margins, columns and spacing to organize the message. Adapt the grid to the format.

Space gives ideas structure.

6 / 72 / 32

A repeatable editorial rhythm

The brandbook's wide frames use six columns, 72px margins and 32px gutters. Adapt those relationships for the web with responsive margins and columns.

4px
8px
12px
16px
20px
24px
32px
40px
48px
64px
80px
96px

In practice

FKRA / 01

Ideas become useful when they connect.

Turn one clear idea into a learning path. Give the next step room to become useful.

32px / 4pxIllustrative example; no data is submitted.
Campaign poster

Use broad margins to separate the message from the artwork, with a 32px gap between them.

FKRA / 01

Ideas become useful when they connect.

Turn one clear idea into a learning path. Give the next step room to become useful.

Thank you for making space for a new idea. Keep the message clear, and give the next step room.

  1. Notice
  2. Connect
  3. Apply
24px / 4pxIllustrative example; no data is submitted.
Reading page

A comfortable measure and 24px grouping give reading priority. Keep related paragraphs together.

FKRA / 01

Ideas become useful when they connect.

Turn one clear idea into a learning path. Give the next step room to become useful.

A lesson worth reading

Next: shape the lesson

One clear idea
16px / 4pxIllustrative example; no data is submitted.
Product layout

Use a 16px rhythm to group related actions. Leave enough room to read their labels.

See the rhythm

See the rhythm
FKRA / 01

Ideas become useful when they connect.

Turn one clear idea into a learning path. Give the next step room to become useful.

24px / 4pxIllustrative example; no data is submitted.

Use fewer columns on smaller screens. Keep all spacing on the 4px scale.

Rules and source

A four-pixel foundation

Use 4, 8, 12, 16, 20, 24, 32, 40, 48, 64, 80 and 96px. Avoid one-off gaps; adapt the number of columns to the surface.

A shared editorial grid

The 1600px brandbook uses six columns, 72px margins, 32px gutters and a 32px baseline rhythm. Web layouts reflow those relationships rather than shrink the page.

Do

Align headings, examples, captions and body copy to shared columns.

Don’t

Do not cram content into a fixed-height frame or visually reorder keyboard navigation.

Open editable Figma sourceSource pages 12, 13