Layout & Spacing
Use shared margins, columns and spacing to organize the message. Adapt the grid to the format.
Space gives ideas structure.
6 / 72 / 32A repeatable editorial rhythm
The brandbook's wide frames use six columns, 72px margins and 32px gutters. Adapt those relationships for the web with responsive margins and columns.
In practice
Use broad margins to separate the message from the artwork, with a 32px gap between them.
Thank you for making space for a new idea. Keep the message clear, and give the next step room.
- Notice
- Connect
- Apply
A comfortable measure and 24px grouping give reading priority. Keep related paragraphs together.
Next: shape the lesson
Use a 16px rhythm to group related actions. Leave enough room to read their labels.
See the rhythm
Use fewer columns on smaller screens. Keep all spacing on the 4px scale.
Rules and source
A four-pixel foundation
Use 4, 8, 12, 16, 20, 24, 32, 40, 48, 64, 80 and 96px. Avoid one-off gaps; adapt the number of columns to the surface.
A shared editorial grid
The 1600px brandbook uses six columns, 72px margins, 32px gutters and a 32px baseline rhythm. Web layouts reflow those relationships rather than shrink the page.
Do
Align headings, examples, captions and body copy to shared columns.
Don’t
Do not cram content into a fixed-height frame or visually reorder keyboard navigation.
Open editable Figma sourceSource pages 12, 13