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Brand

Iconography

Six geometric icons support common actions. Pair them with labels and leave the brand symbol its own role.

Six icons with shared proportions

book · 24px / 2px
search · 24px / 2px
play · 24px / 2px
check · 24px / 2px
arrow · 24px / 2px
add · 24px / 2px

Book, Search, Play, Check, Arrow and Add use a 24px source grid and a 2px optical stroke. Preserve open gaps and consistent optical alignment.

In practice

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Align the icons by their optical centers. Leave 8px between each icon and its label.

01 / 03

Ideas become useful when they connect.

Play lesson preview
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A lesson worth reading

The play metaphor belongs to the learning action, not to the brand signature. A visible label supplies the meaning.

Search

The icon supports the field label. Instructions remain readable even when the decorative icon is hidden.

Inspect useful geometry

Inspect useful geometry
book / 24px
search / 24px
play / 24px
check / 24px
arrow / 24px
add / 24px

Utility icons explain actions. They never replace the identity mark. This is a finite local preview, not media playback.

Rules and source

One useful metaphor

Book, Search, Play, Check, Arrow and Add use a 24px source grid and a 2px optical stroke. Preserve open gaps and consistent optical alignment.

Contrast and meaning

Use Navy on light surfaces and White on Navy. Reduced opacity is only for inactive decoration. State needs a label or shape, never color alone.

Do

Pair meaningful icons with concise, visible labels.

Don’t

Do not plug the counters or substitute an icon for the master logo.

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