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Brand

Arabic & Bilingual

Give English and Arabic equal prominence. Respect reading direction and natural proportions; keep the symbol in its original orientation.

An idea becomes a next step.

فِكْرَةٌ تُصْبِحُ خُطْوَةً.

Give both scripts equal prominence

Arabic gets its own rhythm, line height and language-specific lockup. Never squeeze the script to imitate English. Keep technical identifiers isolated from reading direction.

Do · allow natural Arabic proportions

فِكْرَةٌ تُصْبِحُ خُطْوَةً.

Don't · compress Arabic to match a width

فِكْرَةٌ تُصْبِحُ خُطْوَةً.

In practice

An idea becomes a next step.

Notice. Connect. Apply.

فِكْرَةٌ تُصْبِحُ خُطْوَةً.

لاحظ. اربط. طبّق.

#2421391080 × 1350
Bilingual campaign

Give each script a complete thought and enough room. Balance their visual weight.

فِكْرَةٌ تُصْبِحُ خُطْوَةً.

لاحظ. اربط. طبّق.

#2421391080 × 1350
Arabic lesson header

The Arabic lockup leads a right-to-left reading order. Spacing and actions use logical alignment.

An idea becomes a next step.

Notice. Connect. Apply.

فِكْرَةٌ تُصْبِحُ خُطْوَةً.

لاحظ. اربط. طبّق.

#2421391080 × 1350fkra-logo-master.svg
Technical labels, correctly isolated

HEX values, dimensions and filenames keep their left-to-right order inside native bilingual copy.

Compare scripts without changing the site language

Compare scripts without changing the site language

An idea becomes a next step.

Notice. Connect. Apply.

فِكْرَةٌ تُصْبِحُ خُطْوَةً.

لاحظ. اربط. طبّق.

#2421391080 × 1350

Rules and source

Natural reading direction

English is left-aligned with Nunito Sans and Inter. Arabic is right-aligned with Almarai for display and body. Use the supplied language-specific lockups.

Isolate technical values

Keep hex values, dimensions, filenames and code left to right inside Arabic copy. Give each script equivalent hierarchy and room to wrap.

Do

Give both languages equivalent prominence and room to reflow.

Don’t

Do not mirror the logo or compress Arabic to fit English proportions.

Open editable Figma sourceSource pages 9, 11, 26